DANTECH BRAND LOGO BRIEF
Business Name:
Business Description:
Briefly describe what your business does.
Mission Statment
What is the purpose of your brand? Why do you exist?
Who is your ideal customer?
E.g., Age, gender, lifestyle, interests, pain points
If your brand were a person, how would it behave or sound?
Check all that apply or add your own:
Bold
Friendly
Elegant
Sophisticated
Playful
Minimalist
Luxury
Youthful
Professional
What values or principles guide your brand?
E.g., honesty, affordability, sustainability, quality.
What do you want your logo/branding to help you achieve?
Increase brand awareness
Look more professional
Launch a new product
Stand out from competitors
Attract a specific audience
Colors you like or want to used: ,br> Optional: Share hex codes or color names (Optional)
Fonts you like (if any): Optional: Modern, Serif, Handwritten, etc.
Do you have logo inspirations?
You can attach screenshots
Designs/Colors/Styles to AVOID: (Optional)
TAGLINE OR SLOGAN (optional)
COMPETITORS
List a few competitors or similar businesses you admire. Include website or Instagram handles if available.
DESIGN NEEDS
Check all that apply
Logo Design
Logo Variations (e.g. icon, black/white)
Business Card Design
Social Media Kit
Letterhead
Stationery
Brand Style Guide
Packaging
DEADLINE / URGENCY
Is there a deadline or launch date you’re working with?
ADDITIONAL NOTES
Anything else I should know before starting?
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Once you fill this form, I’ll use it to create your logo concepts and brand visuals aligned with your goals.
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